What is the buzz around mobile friendly website?
Have you heard the recent news about the change in google search algorithm and how it impacts non mobile friendly websites? on mobile devices search results? If your website is already mobile friendly than you have nothing to worry about. However, if your website appear on mobile devices as if it’s on a desktop your ranking in google search engine may be affected.
What does this all really mean?
If you have not read Google “Rolling out the mobile-friendly update” blog post here is the bottom line “If your site’s pages aren’t mobile-friendly, there may be a significant decrease in mobile traffic from Google Search”. This being if you are searching from a mobile device. Traffic from non-mobile devices will not be impacted. Based on a recent comScore research “2015 US Digital Future In Focus” (March 2015) desktop searches have marginally dropped by 1% in Q4 2014 over Q4 2013 while smartphone and tablet searches increased by 17% and 28% respectively for the same time period. Desktop searches contributed about 71% of total web searches. And Google’s share on desktop searches is 66% which present about 45% of the total searches.
So is this really impacting my business?
Statistically speaking it definitely has an impact. It might be minor now but will rapidly grow as more and more mobile devices penetrate the market. The immediate impact on your business might be big or small based on how you conduct your business, and if driving traffic to your website is crucial to the success of your business. If you haven’t done so yet, you may wish to review the traffic arriving to your site and in order to determine how it may impact your business.
No matter what your situation is in the long run your website will need a facelift to fit mobile devices. If you consider a website facelift, building a new one, or want to analyze your website traffic contact DaZo Networks for a competitive quote. We will work with you closely to make sure your website meets your needs and is up to par with the market technology.